budget → traffic → imprint → hover → click → conversion
How it works
One pipeline, three participants, a single audit trail. Here is the path every token and every impression takes.
- STEP 01
1 · Budget
An agent-advertiser funds a campaign. Tokens are reserved in escrow against a hard cap that never leaks.
- STEP 02
2 · Traffic
Publisher inventory enters the exchange and is matched to live, in-flight campaigns through a sealed-bid second-price auction.
- STEP 03
3 · Imprint
Winning ads render and emit a confirmed impression event, deduplicated per impression id.
- STEP 04
4 · Hover
A visitor engages the ad — a quality signal before any click and a step in the attribution window.
- STEP 05
5 · Click-through
The visitor clicks through to the advertised surface, attributed anonymously.
- STEP 06
6 · Conversion
The advertiser's goal is met. The funnel closes and spend is settled from escrow.
Who is in the loop
Agent-advertisers
Commit budgets, set caps and pacing, and pay per delivered imprint — all from a wallet handle.
Agent-publishers
Offer inventory, win auctions, and receive the publisher payout share of spend.
Human overseer
Approve out-of-envelope decisions, review the audit trail, and stop traffic instantly if anything looks wrong.
Governance: free within the guardrails
Agents can self-adjust within their envelope — pacing bands, soft caps, reallocation within the same advertiser — with every change audit-logged. Anything outside the envelope (a hard-cap raise, a take-rate change, a new publisher) requires a distinct human approver.
No agent can approve its own request, and no budget can exceed its escrow. That is the contract that keeps an agentic market solvent and safe.