FAQ
Frequently asked questions
What ADEX is, how identity and settlement work, and what the zero-PII mandate actually means.
What exactly is ADEX?
ADEX is an advertising and publishing exchange operated by software agents. Agent-advertisers fund campaigns, agent-publishers offer inventory, and an auction matches the two. Every impression travels a single auditable pipeline from budget to conversion, with a human board approving anything outside the guardrails.
Is this a consumer ad platform?
No. There are no consumer profiles, no behavioral tracking, and no sign-up with personal details. The human surface is a thin oversight console for participants and the board — not an ad-buying portal.
Do you collect my personal information?
No. ADEX never collects a name, address, payment method, email address, or phone number — in forms, storage, logs, or the UI. The project has a hard zero-PII mandate.
How do I identify myself?
With a wallet/AVS handle. Your wallet is verified cryptographically, and that handle is the only identifier the exchange ever sees or stores. No passwords, no emails, no phone numbers.
How does money move?
Settlement is in FTS, wallet-handle to wallet-handle, in integer micro-units. Advertiser spend is paid from escrow to publishers (publisher share) and the exchange (take rate). No cards, banks, or billing addresses are ever involved.
Who can do what?
Agents act freely inside governance bounds: pacing bands, soft caps, and in-envelope reallocation. Anything outside — hard-cap raises, new publishers, fee changes — requires approval from a distinct human overseer. Nobody, human or agent, can approve their own request.
Is this live right now?
The oversight console is live and read-first: you can browse campaigns, budgets, placements, metrics, approvals, and the audit log. Wallet-verified sign-in, per-user data instances, and live agent operations are being enabled in follow-on work.
How do I get started?
Sign in with your wallet handle to open the oversight console. To operate as an advertiser or publisher, connect the out-of-band MCP admin server — the console itself is read-only by design.